Airline Deregulation Essay - 1046 Words

On October 24, 1978, President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers travel dollars, was the thinking, that fares would drop and an increased number of routes would spring up. Expected Results The results of airline deregulation speak for themselves. Since the government got out of the airline business, not only has there been a drop in prices and an increase in routes, there has also been a remarkable increase in airline service and safety. Airline deregulation should be seen as the crowning jewel of a federal de-regulatory emphasis. Prices are down: Airline†¦show more content†¦A drop in fares has been the best result of the Airline Deregulation Act of 1978. It has been the impetus for the increase in the number of flights, which in turn has spurred a drive for greater safety in airlines. But with the current airline market, this development has given us one negative. Since ticket prices have dropped to new lows, the realities of an industry which operates on such economies of scale dictates that only a few competitors have the capacity to operate within the market. This is not the desired effect of either political side on this issue, but it is an economic nece ssity with the environment that has been created, very similar to that of public utilities and phone companies. The Best of Both Worlds The U.S. airline market admittedly operates in an oligarchal fashion. But is this not the best policy for air travel? The success of the large carriers has enabled a drop in fares, and while entry into the market is difficult, it is not impossible. Upstarts such as Southwest Airlines are able to find a market niche and exploit it into profitability. Maybe benevolent oligarchy should be the term... Turn the Market Loose! Those in the de-regulation camp see an opportunity to expand on the Deregulation Act. When the act was written, the government was taken out of the business of setting fares and routes. But various municipalities still retain ownership over airports. Given the massive improvementsShow MoreRelatedAirline Deregulation1054 Words   |  5 Pages1978, President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers travel dollars, was the thinking, that fares would drop and an increased number of routes would spring up. Expected Results The results of airline deregulation speak for themselves. Since the government got out of the airline business, not only has there been a drop inRead MoreAirline Deregulation1587 Words   |  7 Pages Airline Deregulation act of 1978 Aston A Samms Embry Riddle Aeronautical University Abstract The United States Airline Deregulation Act of 1978 was a dramatic turning point in America. It was the first systematic dismantling of a comprehensive system of government control since the Supreme Court declared the National Recovery Act unconstitutional in 1935. It was also part of a broader movement that, with varying degrees of thoroughness, transformed such industries as trucking, railroads, busesRead MoreThe Deregulation Act Of The Airlines846 Words   |  4 Pagescorroboration that the real cost has not declined after the act does not relate to airlines profit. Steven A. Morrison, the chair of the Department of Economics at Northeastern University, discusses the deregulation affects in his article. Although he evaluates deregulation to be good for the consumers, he argues that the deregulation act has been detrimental to the airlines despite the increase in load factors. Deregulation has created ever-increasing competition that even after mergers, increased efficiencyRead Mor eThe Deregulation Of The Airline Industry1037 Words   |  5 Pagesput all commercial airlines under the Railway Labor Act. Since then, there was a period of 42 years under economic regulation where the government oversaw labor relations. Since deregulation, the goals of collective bargaining have not changed much, nor have the objectives of management and labor unions. (Wensveen, 2011, p. 422) The deregulation of the airline industry may have been a win for passengers, but most likely not a win for labor groups. Prior to deregulation the airline industry was highlyRead MoreDeregulation of the Airline Industry1754 Words   |  8 PagesDeregulation of the Airline Industry The airline industry has been subject of intense price competition since it was deregulated, and the result has been a number of new carriers which specialize in regional service and no-frills operations. These carriers typically purchase older aircraft and often operate outside the industry-wide computerized reservations system. In exchange for these inconveniences, passengers receive low fares relative to the industry as a whole. This research examinesRead MoreAirline Deregulation Act Of 1978 Signed1291 Words   |  6 PagesINTRODUCTION Airline deregulation was the process of removing the government imposed regulations on the entry of new airlines as well the airline fare limiting the competition and growth of the airline industry. In the United States, airline deregulation mainly refers to the Airline Deregulation Act of 1978 signed by President Carter. President Carter signed the Act, but the act was proposed initially during Nixon’s administration, and carried through Ford administration. The airlines industry wasRead MoreAirline Deregulation Act Of 1978 Signed1398 Words   |  6 PagesINTRODUCTION Airline deregulation is the process of removing the government-imposed regulations on the entry of new airlines as well the airline fare limiting the competition and growth of the airline industry. In the United States, airline deregulation mainly refers to the Airline Deregulation Act of 1978 signed by President Carter. President Carter signed the Act, but the act was proposed initially during Nixon’s presidency, and was carried out by the Ford Administration. The airline industry wasRead MoreThe Airline Deregulation Act Of 1978842 Words   |  4 Pageschanged how we live and experience the world as a result of the airline industry - we are able to settle, travel, and conduct business in places once deemed remote and inaccessible, and our world is undoubtedly more interconnected. Traveling by air has become a commonplace service, altering our perception of distance and diminishing travel time, and the industry is continuously making efforts to improve and advance. The Airline Deregulation Act of 1978 within the United States promulgated an era ofRead MoreThe Airline Deregulation Act Of 19781435 Words   |  6 Pageschanged how we live and experience the world as a result of the airline industry - we are able to settle, travel, and conduct business in places once deemed remote and inaccessible, and our world is undoubtedly more interconnected. Traveling by air has become a commonplace service, altering our perception of distance and diminishing travel time, and the industry is continuously making efforts to improve and advance. The Airline Deregulation Act of 1978 within the United States promulgated an era ofRead MoreNational Airline Market Analysis : The Airline Deregulation Act Of 19781702 Words   |  7 PagesNational Airline Market Analysis In response to this foreign competition and domestic pressures the Airline Deregulation Act of 1978 was passed. Deregulation meant the market would be generally free from government controls and operate under free-market principles. By the early 1980s new carriers flooded the market causing an initial drop in fare prices. In this new market Airlines such as Pan American and TWA suffer financially. Many of the large legacy airlines that operated successfully under

Classroom Seating Arrangements For Adhd Students - 1759 Words

On the US Department of Education website these are some of the recommondations they have for teacher when it comes to teaching children with ADHD: Special Classroom Seating Arrangements for ADHD Students One of the most common accommodations that can be made to the physical environment of the classroom involves determining where a child with ADHD will sit. Three special seating assignments may be especially useful: Seat the child near the teacher. Assign the child a seat near your desk or the front of the room. This seating assignment provides opportunities for you to monitor and reinforce the child s on-task behavior. Seat the child near a student role model. Assign the child a seat near a student role model. This seat arrangement provides opportunity for children to work cooperatively and to learn from their peers in the class. Provide low-distraction work areas. As space permits, teachers should make available a quiet, distraction-free room or area for quiet study time and test taking. Students should be directed to this room or area privately and discreetly in order to avoid the appearance of punishment. Instructional Tools and the Physical Learning Environment Skilled teachers use special instructional tools to modify the classroom learning environment and accommodate the special needs of their students with ADHD. They also monitor the physical environment, keeping in mind the needs of these children. The following tools and techniques may be helpful:Show MoreRelatedAttention Deficit / Hyperactivity Disorder ( Adhd )1181 Words   |  5 PagesAttention Deficit/Hyperactivity Disorder (ADHD), a neurodevelopmental disorder, is becoming more and more predominant every year throughout the entire world. It is one of the most common disorders that today’s children have. According to the Centers for Disease Control and Prevention, â€Å"Rates of ADHD diagnosis increased an average of 3% per year from 1997 to 2006 and an average of approximately 5% per year from 2003 to 2011,† which illustrates that this disorder is becoming a common one to diagnoseRead MoreAttention Deficit Hyperactivity Disorder (ADHD) Essay1081 Words   |  5 Pag esAttention Deficit Hyperactivity Disorder What is ADHD? Attention Deficit Disorder (AD/HD) is mostly an organic problem, which tends to run in families. ADHD is the most commonly diagnosed behavioral disorder in childhood. An estimated 3 to 5 percent of the general population suffers from the disorder, which is characterized by agitated behavior and an inability to focus on tasks.  ¡Ã‚ § In the early 20th century, American doctors were discussing children who had problems similar to those describedRead MoreEssay On ADHD Treatment1682 Words   |  7 PagesKent Kade Parry English 1010 November 15, 2017 ADHD Treatment: Conventional or Differential Attention-deficit/hyperactivity disorder (ADHD) is a well-known and much debated neurological disorder. ADHD is the reoccurring pattern of inattention where a child wanders off task and has difficulty sustaining focus. Other signs of ADHD include hyperactivity-impulsivity where a child seems to move about constantly, and excessively fidget, tap, or talk. ADHD may also cause the child to make hasty actionsRead MoreEssay Understanding ADD and ADHD3219 Words   |  13 PagesUnderstanding ADD and ADHD First, it is important to understand ADD and ADHD and how they can be identified. Within the classroom, a teacher may encounter a student who constantly squirms in their seat, stares out the window, and has a desk that is a complete mess. These are not poor students who do not care about school and learning. Often these students may be undiagnosed cases of Attention Deficit Disorder or Attention Deficit Hyperactivity Disorder. These students can often be disruptiveRead MoreMy Experience At Groveland Park Elementary1397 Words   |  6 PagesGroveland Park Elementary I have been able to observe two classrooms that each offer a number of students. I have been enjoying the opportunity to observe and help out in a fourth grade class, taught by Ms. Hammes, and a second grade class taught by Mrs. Hyatt. All of the students vary in academic levels and abilities, some having exceptionalities or needs have to use resources that are offered by the school. I have been able to observe stude nts with learning disabilities, physical challenges, giftsRead MoreChildren s Diagnosis Of Attention Deficit Hyperactivity Disorder Essay2080 Words   |  9 PagesIn classrooms across America, students are being forced to sit in uncomfortable and unsupportive chairs. With longer days in classrooms, children are also having a greater difficulty of focusing. There has been great growth in children’s diagnosis of Attention Deficit Hyperactivity Disorder, making the long days at school difficult. Along with a higher frequency of diagnoses, childhood obesity has grown tremendously across the country. With little time being designated for children to release energyRead MoreChildren s Diagnosis Of Attention Deficit Hyperactivity Disorder Essay2228 Words   |  9 PagesStatement of problem In classrooms across America, students are being forced to sit in uncomfortable and unsupportive chairs. With longer days in classrooms, children are also having a greater difficulty of focusing. There has been great growth in children’s diagnosis of Attention Deficit Hyperactivity Disorder, making the long days at school difficult. Along with a higher frequency of diagnoses, childhood obesity has grown tremendously across the country. With little time being designated forRead MoreThe s Behavioral Problems With Adhd1041 Words   |  5 PagesMitchell is a boy in my class who is 12 years old and in Year 7. In the first week of term 2, his parents notified the school that Mitchell has been diagnosed with ADHD. In the previous term, he had behavioral issues in classroom. As his class teacher I choose four conceptual models to work with his behavioral problems. First one the board is Biological Model where behavior is viewed in medical perspective. Mitchell is prescribed with Ritalin by his doctor. This approach helps treating the biologicalRead MoreEssay on Section 504 and The Americans with Disabilities Act951 Words   |  4 Pagesindividuals. Each eligible student who is classified as a 504 student must be offered regular or special education with the needed aids and services to meet the educational needs of said student. Under the 504 requirements, you must have appointments with the 504 coordinator and parents comply with grievance procedures, and proper staff training. Most importantly, Section 504 and ADA use a more diverse definition of disability and an alternate approach for qualifying a student and parents are requestingRead MoreChildren With Attention Deficit Hyperactivity Disorder ( Adhd )1882 Words   |  8 PagesCharacteristics of ADHD There are different types in severity, characteristics or symptoms children with Attention Deficit Hyperactivity Disorder (ADHD) exhibit. Children with ADHD have strengths, average intelligence or diverse personality characteristics that should be accounted for. Their disability is defined with Inattention, Hyperactivity and Impulsitivity and each child exhibit different forms of these behavior characteristics. Attention Deficit Hyperactivity Disorder (ADHD) is a neurological

Market Strategy and Plan Bean Coffee

Question: Discuss about theMarket Strategy and Plan for Bean Coffee. Answer: Introduction: In the year 1971, three entrepreneurs in Seattle came together with the idea of selling whole bean coffee from one store and it gained such an enormous popularity that by 1982 the coffee beans were getting sold from five stores (www.starbucks.au, 2016). The whole plan of the Starbucks owners was to inform people about fine coffee and introduce them to dark roasted smell of coffee. Howard Schultz selected as the retail and marketing manager tried to inject new ideas in the minds of the owners on ways to improve Starbucks operations, but got rejected. He later went on to acquire Starbucks from its initial owners for $4 millions. Schultz wanted to lay a solid base for Starbucks to operate smoothly. Though it experienced losses in the initial years under Schultz for reasons related to expansion costs, he was quick to turn around the tide and increase the amount of sales by a whopping 84%. By 1991 the company was free from any sort of outstanding debts. Market Segmentation Approaches A company can segment their market in the following 4 parts: Demographic segmentation Psychographic segmentation Demographic Segmentation Behavioral Segmentation Demographic Segmentation A consumer market gets segregated into different groups based on income, profession, gender, age and family size. One of the most accepted methods of segmenting the consumer group which takes into account the demographic variables depending upon the needs, wants and customary rates of consumers (Cross, Belich Rudelius, 2015). Adding to that is the easiness with which demographic factors can be measured as compared to other variables. A very common factor used by companies to slice up the market. Many companies offer a varied range of products for different age groups to go along with diversified marketing schemes. Young adults within the age group of 18-24, account for 40% of Starbucks sales. People falling in the 25-40 age categories are the biggest contributors to the ever increasing sales figure of the Starbucks which stands at 49%. Starbucks targeted every age group in order to expand their market. A market survey has highlighted the fact that around 13% American adults visit St arbucks for just a cup of coffee. Psychographic Segmentation: This audience segmentation approach segregates the market into consumer groups in accordance to their lifestyle. It takes into account the expectations of the consumers along with other factors such as the purchasing behavior and attitudes of different consumers (Schlegelmilch, 2016). These attributes if identified properly can lead to successful marketing campaigns modified to customer enthusiasm. Customer behavior and their standard of living pattern changes at every phase of life as change is the only constant thing that prevails in this world. Starbucks generally appeals to the upscale market where probably every customer of it has a college degree with excellent income and a liking towards the sociable atmosphere. Starbucks main focus area is the gastronome section of coffee drinkers and its every strategy is being focused in keeping that division attracted. Geographic and Behavior Segmentation: Howard Schultz, the man behind Starbucks success stated that in 2011 and 2012 the company has seen the biggest sales in the history of the Starbucks. The late 90s saw Starbucks using the GIS technology and data which did have a positive effect on the figures of Starbucks. Customer has always been stated as the king and it is on their part to decide on a given brand based on the brands image, functionality and the level of extent to which the customer can connect with the particular brand (Johnson, Ringham Jurd, 2013). Customers do have different criteria in selecting a brand based on their social category and persona (Hassan Craft, 2012). As mentioned earlier in the report, Starbucks have always targeted the upper pricing level and are blessed with loyal customers who do not hesitate to pay premium price for the same. Starbucks have been successful in keeping people attracted towards its product through a brand image that signifies status symbol. The company is into campaigns where they present their customers with new products or sample pastries, which has been tipped to be a popular customer behavior theory that expects consumers to come out of their normal buying habits and try something new. Advantages and Disadvantages of Market Segmentation: Segmentation Base Advantages Disadvantages Geographic For a large company like Starbucks Corporation it is important to consider geographic segmentation which would permit them to judge cultural differences. It is based on the assumption that all the customers need of a particular geographical area is similar in nature which may not be the case. Demographic Through this approach a company centers its attention on people who are its potential customers. It helps the company in knowing its target area and not losing out key moments on people who are not interested in its products (Ascarza, 2016). Starbucks has been for the up-level market, people who can afford to have a cup of its coffee because it is expensive. Marketing based on demographic data is more on assumptions. Guarantee of being successful is missing. It helps the company in kickstarting its business through proper marketing strategies. Age, gender are certain important factors and Starbucks have made full use of it. Starbucks has never been gender specific, its for all. Population is not a constant element. Collecting information constantly consumes a lot of time and shells out a lot of money too. Behavior Companies can understand their customers very well. It is important for a company to know what a customer wants out of its product. Retaning old ones and creating new are important aspects. A tag expensive and reuires a lot of research work and time. It helps in anticiapating the wants of the customers. Based on this companies strategise. Starbucks idea of a third place is one such strategy that is ripping benefits for the company. A major challenge faced by companies is educating client about the products. Starbucks have been lucky because all its customers are educated professionals and college goers. Psychographic It breaks down the customer into groups which facilitates the company in recognizing which product for which group. Starbucks have different products for different age groups like teenagers, children. It defines class and Starbucks Coffee is one such company which signifies the upper level class of the society. Target Market for Starbucks Corporation: The target market depends on the organizations idea to serve a particular customer group after it is done in defining its market segments (Chen Lee, 2015). The whole idea of target marketing is to assess the different segments and chose one or more segments to enter and operate. A good company will always target segments which will present it with enough opportunities to grow, create customer value and earn desired profits. Starbucks is no different and it has always worked on maintaining a strong relationship with its customers. The general notion for companies is to select and enter a single segment in the initial stages and then expand to other segments as and when necessary. Starbucks followed the same path and came up with the concept of targeting the parents of younger children which became a huge hit. This was followed by adding up of more segments like the teenager group which allowed it to develop its product range too. The primary target market for Starbucks is the urban professionals ageing between 25-40. Starbucks has been highly successful in attracting this age group which is evident from the fact that this group makes up around 49% of the coffee chains consumers. Starbucks has never been gender specific and it has been liked by both men and women of that group. The category of secondary target market saw Starbucks focusing on the college going students and individuals involved in post-graduate studies living in the urban areas. These two make up the largest segment of gourmet coffee drinkers. Market survey has shown that education is directly linked with coffee. Education seeking people consumes more coffee than the job holders. Positioning: A marketing perception that defines what a business must do to promote its product or service to its clientele. According to Castellucci Podolny, (2016), the marketing department has the responsibility of creating a brand image for the product it proposes to sell to its consumers. Positioning is mainly produced through product, price, place and promotion. It is an effort on the companys part to inject positivity about their products in the minds of the consumer and persuade them in buying the same. The more a particular product remains in the mind of the consumer, the more beneficial it is for the company (Urde Koch, 2014). Starbucks Market Position Starbucks has been successful in creating an unique market position for its products. A product if offers the same range of utilities as its competitors, will find no buyers (Martens, Matthyssens Vandenbempt, 2012). Starbucks position in the market is that of a company with high reputation and a brand that defines social class. Starbucks marketing position has been such that it creates a window of opportunity for them to lead the market among other available players of the same sector. Starbucks strategies are the reason of its competitive advantage over other coffee selling organizations. The statement of Starbucks which says, one person, one cup, and one neighbourhood at a time, defines a lot of logic behind the strategies it puts into the market (starbucks.com.au, 2016). Starbucks has been a champion when it comes to customer satisfaction and employee motivation. Starbucks customer based strategies have provided them with competitive advantage in the market through furnitures, m usic and layouts. They have involved their employees in decision making regarding business matters and have provided them the job security in transforming them into partners. Starbucks Chairman Schults once famously said that the company is striving hard and putting forward its best steps in becoming peoples third place. He added that the third place will be a position where people generally would like to hang out separately from being in the first place (home) and the second place (work). One will find Starbucks everywhere, ranging from bars, restaurants to bookstores- the places where people like hanging out and relaxing apart from their homes and workplaces. Starbucks believes in being unique and that is what it has been doing over the years. Its uniqueness is not limited to the environment it generates for the customers or the experience it provides them with, but with everything that comes along with it. People feel at home in Starbucks, a place where one can relax, chat with friends or being all by himself. $10 billion revenues that Starbucks generates (www.starbucks.com.au, 2016), every year is a proof of this third place idea going down pretty well with people. It is more like a home away from home. Its focus was not only on the population that drank coffee, but also on that substantial part that represented the non-coffee drinkers. It has extended its product line to include this segment as well. As per Tu, Wang Chang, (2012), it is necessary for Sarbucks to hold on to the brand recognition of its primary products and boost awareness for new ones too. Starbucks idea has always been to be a company that is different from its competitors. Its heart remains at market growth through customer satisfaction. Conclusion This report presents a general overview of Starbucks company and how it has positioned itself in the market. Starbucks has been highly successful with its differentiation strategy to capture the imagination of coffee drinkers. Successful adoption of the STP process which signifies Segementation, Targeting and Positioning strategy of the company has been the major factor of it being a market leader. Reference: About Us | Starbucks Coffee Company. (2016).Starbucks Coffee Company. Retrieved 25 September 2016, from https://www.starbucks.au/about-us Ascarza, E. (2016). Retention futility: Targeting high risk customers might be ineffective.Available at SSRN. Castellucci, F., Podolny, J. M. (2016). The dynamics of position, capability, and market competition.Industrial and Corporate Change, dtw016. Chen, M. F., Lee, C. L. (2015). The impacts of green claims on coffee consumers purchase intention.British Food Journal,117(1), 195-209. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Hassan, S. S., Craft, S. (2012). Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), 344-356. Johnson, L. W., Ringham, L., Jurd, K. (2013). Behavioural segmentation in the Australian wine market using conjoint choice analysis.International Journal of Wine Marketing. Kolk, A. (2013). Mainstreaming sustainable coffee.Sustainable Development,21(5), 324-337. Martens, R., Matthyssens, P., Vandenbempt, K. (2012). Market strategy renewal as a dynamic incremental process.Journal of Business Research,65(6), 720-728. Schlegelmilch, B. B. (2016). Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing. Simons, R. (2014). Choosing the Right Customer.Harvard Business Review,92(3), 48-55. The Starbucks Story | Starbucks Coffee Australia. (2016).Starbucks Coffee Australia. Retrieved 25 September 2016, from https://www.starbucks.com.au/The-Starbucks-Story.php Tu, Y. T., Wang, C. M., Chang, H. C. (2012). Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks coffee in Taiwan.Journal of Social and Development Sciences,3(1), 24-32. Urde, M., Koch, C. (2014). Market and brand-oriented schools of positioning.Journal of Product Brand Management,23(7), 478-490.

Management article review Keeping Employees Happy in a Post

Suitability of the article This is an excellent article, since the author has clearly identified his target audience and tailored his message in line with their areas of expertise. While this article is addressed to managers, the message is relevant to different categories of persons in the society.Advertising We will write a custom article sample on Management article review: Keeping Employees Happy in a Post-Recession World specifically for you for only $16.05 $11/page Learn More Proprietors of small-scale enterprises and other ventures may find this article beneficial in their daily undertakings. Employees perched at different hierarchical levels in the organization may also use it to their benefit. The paper is well written in clear-cut English with coherent ideas, making it easy to understand. Author’s view point The author lays emphasis on the importance of retaining employees. He argues that this move provides continuity hence ensures effic iency in the firm. Managers are urged to embrace and deploy strategies that will ensure they retain most of the employees. He contends that managers should be flexible, taking up all possible options which create a favorable environment for their employees. Summarily, managers are challenged to leave their comfort zones and engage with their employees from a different perspective (Ryan). Impact on management as a profession Employing principles proposed in this article will create responsive managers. The author quotes a survey, which revealed that a majority of employees are comfortable if the management cares about their affairs (Ryan). This will result in a low-employee turnover, hence relative security and stability. These constitute crucial aspects of company growth, which is necessary after the recent economic downturn. The move is also beneficial, since companies will minimize the budgetary allocations reserved for the recruitment and selection process. Time spent on orientat ion and assimilation will also be minimized substantially. It should be noted that retaining the core of a company’s workforce implies familiarity among the workmates. This translates to a commendable team spirit and synergy, which is essential in realizing the established organizational goals. According to the writer, ignoring these proposals may prove detrimental to the firm, with grave ramifications on the future of the said business venture. This is true, because unresponsive managers ignore the importance of feedback (Ryan). This implies the existence of severed connections with their workforce, due to the difference in perception; hence methodology of achieving established goals. He also argues that rigid managers are content with the status quo. This may be damaging to company prospects in case managers utilize unsuitable management techniques. I concur with this argument, and the proposal that managers should take up coaching in order to improve on their areas of weak ness (Ryan).Advertising Looking for article on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opinion on the contents of the article Primarily, the article proposes changes in the way managerial responsibilities are discharged. Given his credentials and work experience, the author is better placed to offer advice on this topic. The timing for the release was also blameless, because most firms are recovering from the economic melt down. This was a period characterized by loss of jobs hence reduced spending power. As a result, management strategies should be altered, due to the changed situation of employees. Most of them are mentally disturbed as a result of the unstable market. I agree with the concepts the author is advancing, since they strive to introduce humanity into management practices. This implies that managers will consider their subordinates before decisions are arrived at. Subsequently, realistic targets will be set for clients and administrators operating at a lower cadre than the policy makers. Impact on future career This article has contributed immensely in changing my perspective towards management. Consequently, I have been inspired to adopt a dynamic approach when handling employees and other work related responsibilities. Most importantly, I appreciate the fact that constant evaluation is an integral ingredient in the advancement of organizational ambitions (Ryan). This should be done across the board, beginning with the management before employees are taken through the process. The article has also enlightened me on the importance of appreciating the efforts displayed by employees. This way team spirit and collective responsibility will be encouraged in the process of realizing organizational goals. Work Cited Ryan, John. Keeping Employees Happy in a Post-Recession World. Bloomberg Business week. 2010. Web. This article on Management article review: Keeping Employees Happy in a Post-Recession World was written and submitted by user MotherAskani to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.